The Horse Race in the Presidential Campaign
As the horse race metaphor has become increasingly popular in modern media, its use in the presidential campaign has evolved. The horse’s movement is symbolic of the presidency and thus, the coverage of the election becomes more focused on the front-runners. In the era before television and the Internet, media attention was focused on a candidate’s personality and the composition of the horse’s image. The result of this is that a horse race may focus on beauty more than substance.
The language of horse race journalism has been criticized for trivializing politics and reducing it to a spectacle. It skews towards entertainment, and thereby makes the race appear trivial and insubstantial. In reality, horse race journalism is often a door-opener for issue coverage, because the language of the sport is more accessible to the general public. Nonetheless, horse race coverage is increasingly important for the democratization of politics, and has been around for hundreds of years.
The horse race format has two distinct advantages and disadvantages. While it has the advantage of allowing the horse to carry less weight, it tends to overshadow coverage of issues that matter to voters. As such, horse race coverage can sometimes lead to issues coverage. In addition, the coverage tends to last for as long as possible. This provides an opportunity for reporters to cover political issues without sacrificing the focus on the horse race. However, the main advantage of horse race journalism is that it allows journalists to cover the race as long as the horses can.
While the media has long covered elections, it is only in recent years that the horse race has gained in importance. Unlike election polls, horse race coverage tends to be centered around the reactions of the voters and the candidate. This can lead to a distraction of attention from the issues and the poll results. This may also be beneficial for the horse industry, as the resulting coverage helps the media better cover the races and make them more profitable.
While the horse race may seem to be unrelated to politics, its historical context has several similarities. In ancient Greece, archeological records point to the practice of horse racing. It also has a place in mythology. In fact, a horse’s past is an enduring record. Hence, the history of the sport dates back to the ancient world. So, the history of the horse race is not limited to the ancient world.
The horse race has been impacted by technological changes. Despite its tradition and many rules, the sport has adapted to the Information Age. One of the biggest changes has been in the area of race safety. MRI scanners and thermal imaging cameras can detect heat-related injuries in the post-race. X-rays and endoscopes can also detect a horse’s health problems before they deteriorate. Moreover, 3D printing can be used to produce casts and prosthetics for an injured horse.